Compare the Market - Digital Program

As Account Director for Compare The Market, I led a team of on-site developers, overseeing development across multiple teams. A key achievement was optimising the core quote journey through an iterative approach, using multi-variance testing to enhance the user experience and improve conversion rates.

By closely collaborating with the client, we identified areas for improvement and implemented incremental changes, rigorously testing their impact. This data-driven approach refined the quote journey, resulting in a more user-friendly experience and tangible improvements in conversion rates.

I played a crucial role in fostering collaboration, ensuring effective communication, and driving business growth for Compare The Market.