Elkjop Free Trial - Product Launch

As part of a programme with Nordic retailer Elkjop, we launched a three-month free trial of our 'Mobile Insurance with ACS' product for iPhone in Denmark and Finland, later expanding to Norway and Sweden. Customers also received free iCloud+, adding value to their experience.

This was our second global free trial, improved by insights from our first UK launch. The initiative's success, driven by strong marketing and training efforts, led to a substantial increase in attach rates and significant growth in our customer base.