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FC Barcelona - Gamification
Project type
Digital - Gamification
Client
Pulselive / FC Barcelona
Launched
December 2020
We introduced engaging gamification features like 'Guess the Score,' 'Half Time Quiz,' and 'Rate the Game,' seamlessly integrating them into the Match Centre to enhance fan interaction before, during, and after matches. These features quickly gained popularity, with fan participation growing each month.
In September, we unified these elements under the 'Match Day Challenge' brand, creating opportunities for feature-based sponsorships and a cohesive identity. Early in 2021, we introduced leaderboards, based on extensive fan research, allowing fans to compete for prizes, including a chance to win a car as the season’s ultimate winner.
Through these strategic innovations, we amplified fan engagement and fostered a vibrant sense of competition and community.
